We all know that in order to get on the first page of Google, your website must follow the rules of Google. And these rules are the search engine ranking factor. SEO has 200+ search engine ranking factors. And if you want to SEO your website then you must follow these search engine ranking factors. With this you can easily rank your website in Google. So if you want to rank a website, you must follow these steps. Search engine ranking factor in Google.
So today we will discuss Google ranking factor. Knowing these, we can do much better in SEO. So stay with us.
What is search engine ranking factor?
Search engine ranking factor is a topic on which a search engine ranks a website. This means that I will come to the first page or the first page of Google, depending on whether Google will bring me first or bring a website first but not others. Today we will try to know these or things.
What are the steps of ranking factor?
The search engine factor is discussed below. It is better to say that it is just the name of the point below. There are many more search engine ranking factors. In fact, Google ranks a website based on more than 200 search engine ranking factors. We have to fully accept this 200+ search engine ranking factor, it’s not like that. There may be some deficiencies. But the more or less I can do, the better for my website. The points are named below:
- Domain factor
- The reason for the content
- Website factor
- On-page SEO factor
- Off-page SEO factor
Detailed discussion on search engine ranking factor
In this article we will discuss only the main ranking factors. I don’t have to talk about all the ranking factors. Not to mention the search engine ranking factors, we will discuss in detail. So stay with us.
Age of the domain: Anyone who has registered their website long ago means that their website is very old but they will get higher ranking active priority. As soon as I set up a new website or domain, I will leave others behind overnight. It is not necessary to wait for a while. So the age of the domain is also a factor. However, the older the domain, the higher the search engine rank, but not if the content of the two domains is of the same quality, then the older the domain, the higher the priority.
Top Level Domains: If we look at domains, we see two types of domains. For example: Top Level Domain (TLD), Second Level Domain (SLD). Between these two types of domains, the top level domains are given higher priority in terms of rank. So we will always try to work with top level domains. The .com domain ranks first among the top-level domains All domains outside of the following domains are considered second tier domains Below are the top level domains:
Top-level domains in the country:
These types of domains are mainly preferred in local SEO when ranking locally. But again, rank is not very important in global SEO. This type of domain is best for you if you want to do basic SEO or provide a service in a local area. But when you want to rank a global site, it is better not to take such a domain. Country Code Top Level Domain refers to such domains as: – .com.bd, .com.uk, .com.ac, .com.us etc.
Public WHOIS: Try to keep your information public on WHO.IS. As a result, Google took it positively.
Spammer Who Is Owner: If several domains are open under one hosting and Google domain can catch one of those domains as spammer then it will affect others. This is also a search engine ranking factor.
The reason for the content
We know that the content of a website is king. So the emphasis must be on content. Let us know the search engine ranking factor update.
You need to create the article with accurate information, reports, research and analysis. I mean everyone writes on the web, there are countless people blogs, you get rankings among them. It is very clear that those who write good information, reports, research and analysis will write content nicely to people. That is, if I can fully understand from the website I read or know, then Google takes it positively and Google ranks that website well.
Completely and completely should be nicely embodied in the content. That is, whether the visitor gets exactly what he wants or whether the content is user friendly, that is, if one searches Google for details, then Google will look at that content better.
Informative new content is very effective without taking or rewriting some information from different types of sites. For example, if I take an idea from a 4 or 5 article and write it from there like me, but I have nothing new or I just look and write on the web, then my blog will be like the other five blogs. If my content is like others, give priority to foundation. If mine is not a little exception, not user friendly, new information is not different from others, then it cannot be said that my article will get priority from others in terms of ranking.
The title and description should be well summarized throughout the content. In other words, by looking at these, a user can understand what is written on it.
Of course, you need to write headlines and descriptions focusing on the audience. Thriller or weird kind of writing can’t be done. Must have relevance to the content. As soon as you enter the news portal you will see this kind of bizarre headline. If for some reason Google finds such content, it will never rank that content.
Whether people want to bookmark any page or content of your website in their browser. Bookmarking a page, Google sees it positively.
Whether your site is eligible for large site references. If so, chances are high.
Whether the person with whom you are writing the content knows the details, whether he can give clear information and whether he has good knowledge about it and whether there is any misinformation. For example, if you write a building construction material, a building mechanic will know more than you know. So one should write about the subject that is good.
Presentation of essay or content
- The spelling of the content of a website must be correct.
- Content should be neatly arranged.
- You need to keep an eye on whether your website is AMP (Accelerated Mobile Page) or Mobile, and whether it is well published on tabs.
- We don’t have many ad shows on our website. If there are more ads which will annoy the viewers.
Content Comparison If we compare with other page or compare with other content then we have to remember whether my content is different or not. I mean, I don’t have to have content like the five, but I have to see what I’ve added from others.
If you can write content fulfilling the wishes of the visitors, the demand of search engines is also met.
All of the above are published in the Google Core Algorithm Update May 2020. Which currently serves as an important search engine ranking factor.
EAT Criteria (E-A-T Criteria)
E-A-T is a search engine ranking factor used to evaluate the overall quality of a web page. The full form of E-A-T is efficiency, authority and loyalty. And of course you have to follow these criteria when it comes to content.
Skill means a person writing a topic on a topic, whether that person has deep skills and experience in that topic. So it is said above that if one writes a subject, he should have a good knowledge about it.
Authority means that he has authority over what he writes. For example, if you ask me to write content with SEO, I can write because I have a lot of knowledge on this subject. So I have authority in this matter. If I were asked to write about Kovid-19, would I be able to write about it, of course not? So I have no authority in this matter, the doctor has authority. So authority is very important. In a word, if he knows the subject well, if he has authority over a subject, then if he writes about it, it is much more preferred by Google. Which is called authoritarianism.
Integrity is when a website becomes trustworthy to a person for information and transactions. When we come across a website, if that website does not have SSL then that website is not trusted. That means security is not good. Without SSL we don’t think this website should ever be used for our credit card number, development pin number or any other security purpose.
Website Factor / Technical SEO Ranking Factor
XML Sitemap: This can be called website index or guide. Which means a list of your site’s posts and pages, through which search engines can easily index them.
Mobile Friendly: Of course your website must be mobile friendly. Otherwise, even if mobile users rank your site, search engines will not find your website.
Site Architecture: Site architecture should be well organize. Architecture is the process of organic sorting the content of your website. So you have to arrange it well.
SSL Certificate (SSL Certificate): A site’s SSL certificate is very important. It is use to ensure safety.
Bounce Rate: This means that if users spend more time on your website, your bounce rate will be better. And if less time is spent on your website then this is bad for you. So if you write quality content then you can keep the user on your site longer. This is an important search engine ranking factor.
Broken links: If a website has a lot of links on its page, then Google considers it as a sign of a neglected or abandoned site. So if there is a link on the site, you can remove it or redirect it permanently.
Google Search Console or Webmaster Tools:
Of course, to index your website you must first submit a Google search. Moreover, if you do not submit your website, you will not be able to find out if there is any problem. So through this you can see a lot of things on your website.
Page Speed: The loading speed of our website should be low. Otherwise a visitor to the site will actually leave before the website loads.
Mobile usability: You need to make sure that your website is fully usable on mobile as well. So mobile has to display well.
Core Web Vitals (Core Web Vitals): This ranking factor update originally came in 2021 known as “Core Web Vitals”. Core Web Vital measures a person’s experience on the pages of your website. Three of these issues have been mention.
Its full form is Largest Contentful Paint. This means how long it takes for the visible elements of a page to load
FID: The full form of this is the first input delay. This means how long your page takes after the first click on your site or tapping on the page.
CLS: The full form is Cumulative Layout Shift. This means that for each unexpected layout shift that occurs on the entire subject of a page, the layout shift score is a measure of the total.
Always try to adhere to these search engine ranking factors so that you can be in a better position.
On-page SEO factor
What I will do on my website is SEO ranking factor. Let’s take a look at the onpage SEO search engine ranking factors-
Title Keywords: You must include your main keywords in the title. In this case, remember that your main keyword should be at the beginning of the title and then you can put the rest.
Keywords in the title tag: Putting your keywords in the H1, H2 and H3 tags of a page of a website, is a best practice for your website.
Keywords in the description: The meta description is the summary of an article and this is where your main keyword will be, which means that since the main keyword is also in the article and the meta description, this article will be consider relevant or relevant. Be sure to include keywords at the beginning of the meta description. This is a best practice.
Keywords in Permalink:
Putting your keywords in Permalink means you are putting your keywords in the right place. As a result, it is considere a relevant signal.
Article LSI Keyword: The full form of LSI is latent semantic keyword. This means using your keyword synonyms as keyword content.
Keywords within the H1 tag: Your keyword must be within the H1 tag and at the beginning. This is a good practice for SEO which is an important on-page SEO search engine ranking factor.
Don’t use too many keywords: You have used too many keywords in any of your content. Which means it’s about to be the most delusional time of the year, as well. So Google sees it in a negative light, it is also called over optimize. Set keywords by keeping the keyword concentration.
Keyword Prominence: You must use or keep the keywords in the first 100 words of your content.
You need to use internal and external links to refer to more informative articles along with articles on your website. Of course, the quality of all these links is good.
Regular content updating: You need to update your content regularly, it seems you need to add something extra to the previous content. For example, I am writing this article today. In 2024, these search engine ranking factor updates may not be available, so all I have to do is add new updates to my article.
Don’t use duplicate content: If you use duplicate content you will get penalty instead of ranking so it is better to use duplicate content.
Rail = Using canonical tags: Using canonical tags specifies a webpage that addresses this content.
Suppose you do not use canonical tags in all the articles you write. As a result, if your website has more than one such article, these two sites may be penalize for copying two articles. So it is very important to use canonical tags. This search engine ranking factor acts as a very important ranking factor for an image.
Using a table of contents: Using a table of contents can help you better understand the content of your page. So use the table of contents.
The full form of AMP is Accelerate Mobile Pages. You need to use AMP for your website to perform well on mobile phones, tablets. Otherwise, your website will not look good on mobile or tablet.
Image Optimization: The issue of image optimization is very important and it acts as a ranking factor. Sends important signals to search engines through file names, alt text, titles, descriptions and captions. As a result, it is easily recognize by Google.
Length of content: Length of content must be good if it is too big and quality of content must be good.
On Breadcrumb: This is a style of architecture and user-friendly. So keep it on your site.
These will also try to comply with the search engine ranking factor.
Off-page SEO factor
Age in the linking domain: First you need to know, what is the age of the site you want to backlink? This means how old the backlinked website is. So it is better to be old.
Linking Domains and Number of Pages: The number of websites or domains from which a site gets links is the linking domain. This will increase the authority of your website which will keep you ahead of others. The number of pages linked is the number of pages (URLs) that point to your site.
Backlink Domain Authority: We need to get backlinks from pages or websites that have more domain authority (DA). As a result, you will be ahead of your website in terms of search engine rankings.
Related Linking: Whether the websites from which you want to generate backlinks carry relevance to your website. Always try to get backlinks from relevant sites. This will put you one step ahead of the others.
We know that there are two types of backlinks. Follow any and follow. We know these two types of links we need for the website. Following backlinks will allow you to pass some link juice to your website and increase the power of your website. On the other hand, with no-follow backlinks, you can get a lot of visitors. So we need two links.
Bad links: You should always try to avoid creating backlinks from bad websites. If you create it, if that website gets penalized, then your website can get penalize too.
Natural links: Always try to create backlinks manually. Do not use any kind of software.
Backlinks from 301 redirects: 301 redirect backlinks are very strong. Try to bring backlinks in this way.
Today, these are basically the most important of the 200 search engine ranking factors, so if you follow these search engine ranking factors, you can easily rank your website.